It's undeniable that the action cam market is crowding up these days. Despite that, there's really little option among the products for using with standard lenses to give you more flexibility in your shots. Not the case with the Novo Action Cam, which repurposes the GoPro's guts into a slim form factor that's compatible with C-mount lenses.
Made by Radiant Images and View Factor Studios, it's not a new camera, by any means. Instead, it literally just takes the guts of a GoPro Hero3 Black Edition and stuffs them into a new housing -- one that's thinner and lighter than the popular action cam's original shell.
More than a sleeker appearance, though, the device's primary purpose is to inject the GoPro Hero3 with capabilities that allow it to get past its cinematic limitations by way of a C-mount lens system with back focus adjustment (for extreme macro shooting), exposure control capabilities, and an internal CPU for carrying out various functions (such as disabling the auto-exposure and adjusting the aperture manually via the lens).
The catch? You can't actually buy a Novo Action Cam. Instead, you can rent it, priced at $295 a day and $885 a week.
Good luck with that.
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