Posted by : at May 07, 2013


  • The "Swoosh" is among the most easily recognized brand symbols in the world.


  • The Nike "Swoosh" is a design created in 1971 by 'Carolyn Davidson', a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelancework for his company, Blue Ribbon Sports (BRS).


  • BRSS athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.


  • In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude)...


  • In June 1972, the first running shoes bearing the "Swoosh" were introduced at the U.S. Track and Field OlympicTrials in Eugene, Oregon. Nike continues to use the brand symbol today.
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